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Put your tray table up and fasten your seat belt for a very exciting ride!
In addition to my role as Cognex’s Chairman and Chief Culture Officer, this year I’m leading an exciting new initiative for Cognex. With this catalog, we’re introducing a new line of unique vision-enabled products for consumers! And not just any consumers. Our new products are designed specifically for the readers of SkyMall!
You’ve seen the SkyMall catalog in the pocket of your airline seat; it’s filled with hundreds of products that you can’t believe anyone buys, right? Well, we’ve studied many issues of SkyMall, and we have never found a single product that incorporates machine vision technology. It’s a travesty! But, for us, it’s a fantastic business opportunity!
Just think about how many thousands of people skim SkyMall every flight, every day of the year, but don’t buy anything. Well, the odds are that they might actually buy something if the products had Cognex technology inside of them. Why spend money on an ordinary bowling ball when Cognex’s PinSight 7000 with advanced pattern recognition algorithms actually sees where the pins are located and guides your ball directly to the strike zone? Or how about a doggie door that sees your pet coming and opens the door BEFORE he barks? (Check out PetChecker)
Before we go “big time” and put a copy of our catalog into every seat pocket on every airline, we decided to give you, our shareholders, a sneak preview and the opportunity to purchase these unique products at low introductory prices. Order now before they’re out of stock due to huge demand!
By the way, we also saved money by combining our first-ever consumer product catalog with our 2013 annual report. That way, while flipping through our catalog, you’ll also get a firsthand look at Cognex’s outstanding 2013 results and our plans for 2014. Fantastic new products together with fantastic financial results. You can’t get any of that in your standard SkyMall catalog, can you?
We hope that you enjoy the unique product ideas that our team of creative Cognoids have developed. And who knows…the next time that you’re chatting up someone in a dimly lit nightclub, maybe you’ll wish you had purchased our LolaScan 9500 Package Inspection System available for a low introductory price of $1,299.99!
Enjoy the trip!
Robert J. Shillman
Chairman and Chief Culture Officer
and now…President, Consumer Products Division